OTT 플랫폼 시대 드라마 제작사 임직원의 기획개발에 관한 인식 변화

초록

This study examined and analyzed how the development activities of drama production companies are changing in the rapidly changing environment of the Korean television drama industry since the 2020s. Through surveys and in-depth interviews, researchers explored how the executives and staff of drama production companies, which develop and produce most of Korean dramas, currently perceive the concept of drama development, activities, and capabilities. As a result of the study, it was confirmed that the development aspects of drama production companies are changing significantly as domestic and foreign OTT platform companies start producing, and distributing Korean dramas in earnest. In the past, when mini-series of broadcasters were the mainstream of the Korean drama industry, the concept of development in which established writers stood at the center and developed the script was commonly used. However, recently, it has been revealed that development activities are expanding to a wide range, including purchasing originals such as webtoons and web novels, discovering and nurturing new writers, developing scripts, attracting investment, packaging such as casting directors and actors, and matching media platforms. Accordingly, this study extended to define the development of Korean dramas at this point as 'a generic term for all the series of works to discover content materials for the purpose of broadcasting or service in the future, and to secure the rights necessary for video, and organize a team of creators and develop the script to make it possible to produce a drama and further more to determine the director, main cast, media, and platforms’. In addition, this study divided the drama development into three stages: sources discovery and script development, packaging, and media platform matching, also classified the details of each activity. This study is meaningful in that it identifies the new definition and detailed activities of Korean drama development. However, there is a limitation in that this study did not present the participants and their roles involved in the development and the type, characteristics, strengths and weaknesses of the development system including various writing methods. This will be a task of future research.

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