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케이블TV와 위성방송의 경쟁에 관한 실증연구
An Empirical Study on the Competition betweenCable Television and Direct Broadcast Satellites
- 윤충한;
- 이인찬;
- 이동헌
초록
This paper analyzes the competition between cable television and DBS (Direct Broadcast Satellites), using micro data on households' decision on adopting DBS, demographic characteristics, regional cable TV market structure, cable TV price, and cable TV quality (channel diversity). It is shown that a household in a monopolistic cable TV market is more likely to adopt DBS than that in a competitive cable TV market. Consumers in a competitive cable TV marekt are more attracted to cable TV service than to DBS because the relative price of cable TV in a competitive market is cheaper than that in a monopolistic market.
키워드
케이블TV; 위성방송; 시장구조; 경쟁; Cable TV; DBS(Direct Broadcast Satellites); Market structure; competition; Cable TV; DBS(Direct Broadcast Satellites); Market structure; competition
- 제목
- 케이블TV와 위성방송의 경쟁에 관한 실증연구
- 제목 (타언어)
- An Empirical Study on the Competition betweenCable Television and Direct Broadcast Satellites
- 저자
- 윤충한; 이인찬; 이동헌
- 발행일
- 2006-12
- 저널명
- 정보통신정책연구
- 권
- 13
- 호
- 4
- 페이지
- 159 ~ 182
- 언어
- KOR
- 출판사
- 정보통신정책학회
- 발행국가
- 대한민국
- 분량
- 24 페이지
- ISSN
- P 1229-5981