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정보 불충분성, 정보 수집 능력, 시간적 거리가 지진에 관한 정보 추구 및 회피에 미치는 영향
- 이혜규;
- 백혜진
초록
Based on the risk information seeking and processing model (RISP) and the construal level theory (CLT), the purpose of this study was to explore main and interaction effects of information insufficiency, perceived information gathering capacity, and temporal distance on people’s information seeking and avoidance about an earthquake. It also examined differences of main and interaction effects between those who did, and did not experience an earthquake. Online survey data were collected among 538 adults (including 309 people who or whose family members experienced an earthquake) nationwide. A series of moderated hierarchical regression analyses was performed to test main and interaction effects. First, information insufficiency and perceived information gathering capacity were positively related to information seeking, but not related to information avoidance. Second, information insufficiency was a significant predictor for information seeking and avoidance, among those who did not experience an earthquake, but not among those who experienced an earthquake. Third, as temporal distance increased, people engaged in less information seeking and more information avoidance. Last, the effects of perceived information gathering capacity on information seeking and avoidance were stronger when temporal distance was close, compared to when it was distant. These findings provide theoretical implications for integrating and applying RISP and CLT to earthquake contexts and practical implications for target-specific message strategy for earthquake preparedness.
키워드
- 제목
- 정보 불충분성, 정보 수집 능력, 시간적 거리가 지진에 관한 정보 추구 및 회피에 미치는 영향
- 제목 (타언어)
- Effects of Information Insufficiency, Perceived Information Gathering Capacity, and Temporal Distance on People’s Information Seeking and Avoidance about Earthquake
- 저자
- 이혜규; 백혜진
- 발행일
- 2019-06
- 저널명
- PR연구 (홍보학연구)
- 권
- 23
- 호
- 3
- 페이지
- 84 ~ 108