모바일 e-커머스 앱의 시각 인터페이스 디자인에 관한 연구 - 타오바오, 징둥닷컴, 티몰의 실증분석 중심으로 -

초록

The mobile that is rapidly growing today is settling down as an important part of daily life by being supplied everywhere of modern people in the form of smart-phone. Especially, industry through mobile is gradually developing, and this growth has brought big influence to development of mobile design. Coming mobile design should pursue systematic and effective design trend by considering demand of users who live today. Furthermore, systematic design research considering user's convenience is needed in order to easily and quickly deliver the digital information that is provided in real-time. Especially, this research focuses on the limit of current China e-commerce website that is diversely produced by considering user's convenience in smartphone environment. Although China e-commerce website is made based on user's convenience, each smart-phone gets many restriction due to different screen-size and development environment. Also, since user interface design has to be different, it has the limitation that lacks consistency. Thus, this research proceeded visual interface element analysis through theoritical consideration based on related book and advanced research analysis in order to understand China e-commerce application visual interface design. China e-commerce Mobile application analysis target are three e-commerce Mobile applications: Taobao, JD.com, and T-mall, that are sorted by referring the use of user’s usability preferences, review, rating, downloads, and characteristic in Apple App Store and Google Play, from January to April 2017. It deducted verification about usability assessment by analyzing in terms of layout, color, typography, and graphics that are componets of visual interface design and conducting a survey for users. In conclusion, it targets to present an user oriented design guideline about China e-commerce application visual interface design based on previous research. This research aims to contribute on direction maximizing convenience and satisfaction level of e-commerce Mobile app by being contributed by user oriented visual interface design for users to recognize wished information more easily and quickly in the excess information age.

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