문화 소비에 따른 체험 유형별 만족에 관한 연구 : 국립 중앙박물관 관람객을 중심으로

초록

This study applied Pine and Gilmore"s(1998) experience economy concepts to the context of museum visits in order to explore the experiences of cultural consumption. The survey was conducted targeting visitors at the National Museum of Korea. To identify the dimensions of experience, factor analysis was performed. The factor analysis demonstrated four dimensions of experience such as edutainment, esthetic, escapist, and a sense of belonging, suggesting experience economy concepts are applicable to the museum visitors. To explore how experiences are related with personal factors, multivariate analysis of variance(MANOVA) was also performed. The multivariate analysis of variance revealed partial differences among demographic variables. On the basis of findings, managerial implications for visitor services and suggestions for further studies were discussed.

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