AIGC를 이용한 황산시 도시브랜드 캐릭터 디자인 연구

초록

This paper explored the method and research strategy of using artificial intelligence in urban brand image design. Huangshan is a tourist city with rich natural and cultural resources, but the city brand building lags behind its potential value. The purpose of this study is to identify the brand status of Huangshan and analyze its representative factors. Through case analysis, the characteristics and success factors of the role of brand design are studied. The research methods include literature analysis, market research, network data analysis, and extraction of representative elements of Huangshan. Keywords were selected through the SD semantic analysis method. AIGC was utilized to create a design plan, and the final design was selected through expert review and survey. The study showed that brand character image design using AIGC can significantly improve efficiency, and the design can definitely improve the appeal to users. However, there are limitations in the use of AIGC technology, and further research and improvement are needed. Overall, this study provides a new path for the urban brand image design of Huangshan, showing that combining urban culture and modern technology can provide new directions and ideas for future urban brand building.

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