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The effects of sensory fit on consumer evaluations of co-branding

제목
The effects of sensory fit on consumer evaluations of co-branding
저자
김정원
DOI
10.1080/02650487.2019.1652518
발행일
2020-05
유형
정기학술지(Article(Perspective Article포함))
저널명
International Journal of Advertising

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