수용자의 내적 특성과 이용 동기가 모바일 뉴스콘텐츠 태도에 미치는 영향에 관한 연구

초록

This study aimed to find the characteristics of uses of mobile news contents based on audience’s propensity and motivation of media uses. Results revealed statistically significant difference of contents attitude, contents usefulness, and use intention of contents according to high innovative propensity and low innovative propensity. In terms of motivation of newspaper uses, a variety of information learning and fast information learning had an impact on attitude toward mobile contents. In motivation of mobile contents uses, new information learning and innovation minds had an impact on attitude toward mobile contents, usefulness of mobile contents, and use intention of mobile contents.

키워드