글로벌 미디어 기업의 사업 다각화 및 인수합병 전략 분석: 뉴스코퍼레이션을 중심으로

초록

This study explores both diversification and acquisition strategies of News Corporation from 2003 to 2010. The significant results are as follows: firstly, in terms of geographical diversification, News Corporation has expanded its overseas revenue based on growth of Europe and Australian markets rather than that of the U.S. Secondly, in terms of product diversification, News Corporation has increased revenue of cable channel and movie businesses. However, revenue of television and print businesses was decreased since 2003. Thirdly, acquisition strategy for News Corporation was focused on new growth business areas such as global financing information and digital media.

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