퍼놀로지 기반 디지털 캠페인 참여형 UI 디자인 연구

초록

With the development of technology in modern society, everything we encounter in our daily life is being digitalized, and users in modern society respond sensitively to how they feel emotionally. The funology-based digital campaign of that era is suitable as a marketing that meets the needs and values of users who want to receive a sensible service in a variety of digital spaces due to the convergence of the rapidly advancing technology and the fun idea, and the participatory UI design is required for smooth interaction of users in those digital spaces. Therefore, this study aimed to suggest a development plan for the funology-based digital campaign’s participatory UI design to induce users’ enjoyable emotions and encourage their active participation in the digital spaces when they participate in the funology-based digital campaign. First of all, it considered the theoretical background and concept of funology and examined the definitions and types of the digital campaign. In addition, it derived common elements by organizing the elements of the participatory UI design. Based on this, it divided the funology-based digital campaign to be applied in the study into some user experience types (receptive experience/ participatory experience/ proactive experience) and derived analysis types such as design elements (layout/ color/ graphic/ text), descriptive elements (consistency/ visibility/ simplicity), and user elements (interest/ informativeness/ relatedness) as three elements of the participatory UI design. Based on the derived contents, it selected and analyzed three cases of the funology-based digital campaign performed both in the country and abroad according to the user experience types, and the results were as follows. First, it encouraged participation and induced actions by using the ‘text’, one of the design elements, among all experience types, and ‘consistency’, one of the descriptive elements, that is consistent in terms of the usage and context at the time of experiencing the campaign, and ‘informativeness’, one of the user elements that builds the intention or identity of the campaign, were strongly observed. Second, the more receptive the users’ experiences with the campaign, the stronger the design elements and the weaker the user elements. In particular, ‘relatedness’, a user element in the receptive experience, and ‘layout’ in the proactive experience were found to be the lowest. Third, it was confirmed that ‘visibility’, which represents the quality and feedback of the design and technology, appeared insignificantly in all the types. Therefore, a study on the participatory UI design to improve the usability of the funology-based digital campaign should continue to be carried out in order to attract active and voluntary participation of users, provide them with various experiences, induce their enjoyable emotions, and create meaningful experiences for them in digital spaces.

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