언어 학습 앱의 게이미피케이션 디자인이 학습 효율성에 미치는 영향

초록

Background: Since the pandemic, Online education has become the new normal post-pandemic, with mobile language learning applications gaining popularity, particularly among college students preparing for language proficiency exams. Despite their popularity, many such applications struggle to engage learners due to limited learning formats, resulting in high dropout rates. This study seeks to analyze the role of gamification in enhancing learning effectiveness and how it can provide a competitive advantage in language learning applications. Methods: Against this background, this study aims to improve learners' willingness to continue using language learning applications and their learning efficiency by utilizing gamification elements in language learning applications through a comparative analysis of cases. For this purpose, first, the current status and influencing factors of language learning applications were identified, second, a comparative analysis of language learning products in the market was conducted, and finally, a prototype for gamification to improve user satisfaction and learning efficiency was proposed from three aspects: visual experience, interaction experience, and gamification experience, and an FGI was conducted among university students. Results: A survey shows that language learning applications with gamified elements have received positive reviews in terms of visual experience and satisfaction, especially applications like Duolingo, which change people's traditional perception of learning through interesting learning processes. On the contrary, other applications receive lower ratings due to reduced user experience. Professionals emphasized the importance of user centeredness, appropriately integrating game elements to stimulate learning motivation and enjoyment, and emphasized the positive impact of user participation and community building on improving learning efficiency and language acquisition. Conclusion: Gamification elements can enhance the interactivity and fun of learning. In user experience satisfaction surveys, applications that integrate gamification elements have higher evaluations. Therefore, when developing language learning applications, taking into account both learning objectives and user experience, and incorporating game elements into basic functions is an important factor in significantly improving user learning efficiency and engagement.

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