하이퍼루프 홍보영상이 잠재 여행자들의 태도, 지각된 위험, 행동 의도에 미치는 영향

초록

In smart tourism cities, interest in Hyperloop rail, a futuristic ultra-high-speed transit mode, has increased significantly in recent years. The purpose of this study is to examine the impact of YouTube Hyperloop train coverage on potential travelers' attitudes, perceived risk, and the intention to use Hyperloop trains, using the Magic Bullet theory. A total of 417 Korean respondents were asked to view a Hyperloop-related YouTube video as part of an online survey. Using SmartPLS 3.0, the study discovered that while YouTube Hyperloop train coverage is a significant predictor of attitude, it has no effect on perceived risk. The study also demonstrates that attitude has a direct effect on perceived risk and the intention to use Hyperloop trains. However, there was no statistically significant relationship between perceived risk and behavioral intention. The findings of the study have theoretical as well as practical implications for smart tourism cities considering Hyperloop development.

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