K-Pop 팬덤 콘텐츠의 유형 연구- 유튜브 플랫폼을 중심으로 -

초록

The purpose of this study is to structurally suggest the topography of fandom’s enjoyment activities by attempting to categorize K-Pop fandom contents in YouTube. Fandom contents that are currently active on YouTube includes both top-down contents derived from a higher-level structure and bottom-up contents generated by fandom, but bottom-up contents are predominant, showing dynamic and subjective fandom enjoyment activities. In this context, this study focused on the productive aspects of fandom and sought a standard for systematically classifying fandom contents. Using the inductive principle, 130 K-Pop fandom contents were set as research subjects, and text analysis was conducted based on the creation structure format and creation factors of fandom contents. As a result of the study, the form of ‘creation of primary contents-based’ in which fandom contents were transformed based on primary contents and the form of ‘new contents creation’ newly composed by the fandom were structurally revealed. In addition, two characteristics of contents creation factors of fandom contents, ‘knowledge information’ and ‘sensory information’, were derived. As a result, it was classified as ➀creation of primary contents-basedknowledge information ➁creation of primary contents-based-sensory information ➂creation of new contents-knowledge information ➃creation of new content-sensory information, and this was exemplified through the case of fandom contents.

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