오락 프로그램 유형과 VOD 시청 관계에 대한 탐색적 연구

초록

This study attempted to find the relationship between types of entertainment programs and viewing behaviors of VOD programs. The major results are following; firstly, the results of factor analysis for 24 TV programs showed that there are five types of entertainment programs. They are old terrestrial TV programs, comprehensive channel programs, new top rated programs, talk and open comedy programs and real variety programs. Secondly, major determinants of classifying entertainment programs are demographic factors. In addition, other factors including TV viewing time and pattern of using platforms are explaining types of entertainment programs. Also three types of entertainment programs such as new top rated programs, talk and open comedy programs and real variety programs are closely related to viewing behavior of both terrestrial and pay TV VOD.

키워드