온라인 정보해석 단서로서의 숫자의 앵커링 효과에 관한 연구: 인지된 현저성과 뉴스평가를 중심으로

초록

This study aims to examine the effect of numerical cues in online news sites on interpreting online news information by applying the anchoring effect as a major concept. As a result of the analysis, the main effect and the interaction effect of the anchor size in research question 1 were significant, and the participants had a higher recognition of salience in the high anchor than in the low anchor. In the analysis of the news value evaluation of research question 2, the main effect and the interaction effect of the anchor size were significant, and the participants showed a higher news value evaluation in the high anchor than in the low anchor. This means that numeric anchors are transferred to news values. In conclusion, it was confirmed that the numeric anchor can make the news issue salient and important, and made the users give weight to the news rating. This study is meaningful in that it suggests the effect of online numeric clues on users’ interpreting information and user psychology.

키워드