국내 다양성영화 포스터의 시각적 상징성에 관한 연구 - 롤랑바르트의 기호학을 중심으로 -

초록

Since 2009, Korean film has begun to earn popularity from domestic audiences based on persuasive storylines and plots with big-budgets and relatable messages. Especially many art, independent and documentary film have increased their box office records since 2013. Under the term “diversity film”, it have shown originality and artistic value differentiating themselves from mainstream film. Diversity film tends to promote through film posters as having a small budget, whereas commercial film invests in marketing and promotion to maximize box office success. This study aims to investigate whether posters of the diversity film function as a means of promotion through analyzing them from the viewpoint of Semiotics and to increase the awareness of and interest in the diversity film through analyzing the symbolic meanings in their film posters. For this purpose, this study has examined four art films released in 2014 which had audience numbers over 10,000. The four film posters with symbolic images and implicit languages which obtain attention and create interest from audience were analyzed through Roland Barthes’ Semiotics to investigate meanings and symbols in myth implied on film posters. Also messages implied in a film were classified into six factors such as contrast, paradox, combination, connotation, repetition, and minimalism and the relation between the meaning of images and texts was analyzed through Neonatology’s viewpoint It was found that semiotic codes and factors of myth implied on film posters signifies the main idea of films by analyzing four art films through Roland Barthes’ Semiotics. Also the film poster of diversity film shows originality and artistic value and expresses the main idea of the film through the visual image and short copy including the film director’s social messages.

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