화면에서 이미지의 밸런스 성질에 대한 감상자의 선호도 분석 - 무게감과 중요도 중심으로 -

초록

The position in the composition of a screen is important in images, design and photographs. An appreciator`s preference for sense of weight and status comes out differently depending on the location of the screen even in case of the similar image and the Rudolf Arnheim`s "Art and Visual Perception" and "Introduction to Photography and other Graphic Technique" were mentioned in the aspects of balance. For this purpose, this research is a follow-up one on "Change in User`s Sensibility Subsequent to the Change of Image Position on the Screen", and this research did an experiment through a questionnaire survey centering on a sense of weight and status by applying Semantic Differential theory to an appreciator`s preference for Aspects of Balance of an image on the screen. For this purpose, this research set up the two main hypotheses and their 7 subsidiary hypotheses respectively by referring to the 5 sorts of aspects of balance which were mentioned in Rudolf Arnheim`s "Art and Visual Perception" and "Introduction to Photography and other Graphic Technique", based on which this research made 5 images and did experiment on the change of a sense of weight and status using 50 experimental objects. Prior to doing the experiment, this researcher randomly selected 10 people from their 10s to 50s respectively, and 5 males and females respectively, too. On the basis of this, this research made an analysis of the preference for a sense of weight and status by sex distinction and age. The research results are as follows: First, as for the preference for a sense of weight felt through the 5 images on the screen by sex distinction, there appeared a unanimous preference for "being weighty." Second, as for the preference for a sense of weight felt through the 5 imaged on the screen by age, there appeared a preference for "being weighty" from all ages. Third, as for the preference for the status felt through the 5 images on the screen by sex distinction, both males and females showed the preference for "being important." Fourth, as for the preference for the status felt through the 5 images on the screen by age, all ages showed the preference for `being important.` Fifth, there appeared the preference for a sense of weight and status by all ages and sex distinction, but they hardly ever showed a certain form, mode or pattern. This experimental results showed the fact that an appreciator`s preference for sense of weight and status comes out differently depending on the location of the screen even in case of the similar image. On the basis of this fact, this research hopes this research could be basic data in understanding and grasping the aspects of balance of an image in connection with the screen location in videos and photographies.

키워드