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Doing Good or Looking Good: The Moderating Effect of Customer Impression Management on the Relationship between Customer Citizenship Behavior and Firm Performance
- 제목
- Doing Good or Looking Good: The Moderating Effect of Customer Impression Management on the Relationship between Customer Citizenship Behavior and Firm Performance
- 저자
- 공태식
- 발행일
- 2016-06-25
- 학회명
- The 25th Annual Frontiers in Service Conference
- 개최지
- The Norwegian School of Economics