복권 과몰입 행동에 대한 인지적 왜곡, 복권 관련 사회적 관계, 미디어 캠페인 노출의 효과: 건전화 캠페인 전략에 대한 함의

초록

Objectives This study aims to empirically investigate how individual psychological factors (specifically cognitive distortions), lottery-related social relationships, and socio-environmental factors (such as responsible lottery campaigns) collectively influence excessive lottery behavior. The Social Ecological Model serves as the theoretical framework for this analysis. Methods Data were collected from an online national survey conducted in January 2024 involving South Korean adults, with responses from lottery purchasers (N = 1,997) analyzed. Key variables included cognitive distortions (illusion of control and predictive control), lottery-related social relationships, exposure to responsible lottery campaigns, and excessive lottery behavior. Poisson regression models were utilized to examine both the direct and moderating effects of these variables. Results Both cognitive distortions and lottery-related social relationships were found to be positively associated with excessive lottery behavior. Additionally, illusion of control intensified the effect of lottery-related social relationships, while predictive control weakened this association. Exposure to responsible lottery campaigns was also positively linked to excessive lottery behavior, although the moderating effects of cognitive distortions on campaign exposure did not reach statistical significance. Conclusions The findings indicate that excessive lottery behavior is a complex issue influenced by individual cognitive factors as well as the interplay between lottery-related social relationships and media environments. Notably, responsible lottery campaigns may have unintended effects on individuals with pronounced cognitive distortions, highlighting the importance of designing messages that are informed by psychological and social considerations. Practically, the study recommends that responsible lottery campaigns should move away from generic regulatory or warning messages and instead adopt targeted strategies that focus on cognitive correction and norm-based approaches for specific high-risk groups.

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