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스마트 커머스 환경에서 옴니채널 전략 I-LBS Service 사례 연구
Omni Channel-based I-LBS Service Case Study with smart commerce - Focus on iBeacon Based Service -
- 이금렬;
- 김성훈
초록
Smart phone, Tablet PC, smart TV, and the emergence of smart devices such as wireless Internet, GPS, LBS and other caused by the development of advanced ICT-commerce can be seen as a paradigm shift in the Smart Commerce is to break down the boundaries of online and offline shopping the distribution, marketing encompasses a far. In the new paradigm of smart commerce offline stores, online, mobile and omni-channel integration of various channels of meaning and status, I-LBS mainly want to investigate the case.
키워드
Buletooth Low Enegy; Smart Commerce; Indoor Positioning System; Rich Experience Marketing; iBeacon; Omni Channel
- 제목
- 스마트 커머스 환경에서 옴니채널 전략 I-LBS Service 사례 연구
- 제목 (타언어)
- Omni Channel-based I-LBS Service Case Study with smart commerce - Focus on iBeacon Based Service -
- 저자
- 이금렬; 김성훈
- 발행일
- 2014-05
- 저널명
- 한국디지털디자인협의회 conference
- 페이지
- 485 ~ 486
- 언어
- KOR
- 출판사
- 한국디지털디자인협의회
- 발행국가
- 대한민국
- 분량
- 2 페이지