세대 간 연대인식 제고를 위한 커뮤니케이션 방향성 모색:노인세대에 대한 고정관념과 정서, 도덕기반, 연령주의, 미디어 접촉 변인을 중심으로

초록

Based on the BIAS Map (Behaviors from Intergroup Affect and Stereotypes Map), this study aimedto identify the antecedents of intergenerational solidarity by utilizing variables such as stereotypesand emotions toward the elderly, Korean moral foundations, ageism, and media exposure. An onlinesurvey was conducted with 301 adults aged 20 to 59 years, revealing that ageism and mediaexposure significantly influenced stereotypes (competence and warmth) and emotional responses(empathy, respect, envy, and disgust) toward the elderly. Emotional responses toward the elderlywere found to have significant effects on intergenerational solidarity, including perceptions ofintergenerational conflict, perception of the contributions of the elderly, and welfare policies for theelderly. Moral foundation variables such as injury prevention, opposition to discrimination, and rejectionof hatred had a significant influence on the perception of the contributions of the elderly. Basedon these results, practical suggestions for policy communications and public education were discussed.

키워드