패키지디자인 한글로고의 현상 유지 편향성에 관한 연구: 일반상품 및 한방 화장품을 중심으로

초록

The fourth industry has exerted ever-widening effects on a variety of innovations and changes across the world. In particular, in accordance with a rapid change in the market environment, companies are expected to come up with a high level of product planning. One of the most crucial elements in determine the product image is package design. However, the package products developed to launch into the market are based on such a uniform design according to a product group that it is hard to make the design distinct. That is partly because of planning of “me too”strategy; however, more importantly, the trend cannot be dismissed as such and its inadequacy in a fast moving and ever-changing environment may bring about negative consequences. Its cause can be investigated in a variety of ways, but this study focuses on the concept of status quo bias, a phenomenon of inertia and settling into status quo. By setting up the logo, one of the most crucial elements of the package design as a standard, and investigating and analyzing products utilized heavily in the package, this study investigates the problems of status quo bias centered on Korean alphabet logo designs, which are applied to the package of Korean medicine herb cosmetic, one of the important export sectors of Korea.

키워드