도시 포스터 시각 디자인 구성 요소가 정보 전달 효과에 미치는 영향

초록

As the status of tourist cities in Asia rises, the number of tourists visiting the region is rapidly increasing. The visual elements of city posters affect the information transmission effect and the public's perception of urban images. Unlike previous studies that focused on Western cities or treated information transmission as qualitative analysis, this study conducted an empirical analysis for Asian tourist cities. Based on the visual grammar theory, a case analysis was performed by constructing a multi-analysis frame, and the relationship between the color, image, typography, layout, and information transmission effect of city posters was analyzed. Posters from Seoul, Singapore, and Tokyo were selected, and multiple regression analysis was conducted by collecting 316 questionnaire data. As a result, the four visual elements help improve the information transmission effect, and the degree of influence is in the order of image > layout > typography = color. This study explores the mechanisms influencing various visual design elements on the information transmission effect in urban posters and provides new theoretical basis and practical design reference for urban poster design research.

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