로봇청소기의 사용 경험 유무에 따른 제품 이미지의 인지특성별 복합적 차이와 특징 분석

초록

Although a number of studies have been conducted on robot vacuum cleaner so far, many studies have been conducted mainly on functions and performance, and studies on cognitive characteristics, including sensitivity, have been insufficient in relation to the image of robot vacuum cleaner. Therefore, in this study conducted to grasp the complex difference between cognitive characteristics and use of robot vacuum cleaner. In this study, after organizing cognitive characteristics, setting up research hypotheses, and constructing questionnaires based on previous studies, we conducted a survey on cognitive characteristics of robot vacuum cleaner and those who did not. To verify the results of the survey, we compared the independent sample t-test and one-way ANOVA that the averages of three or more groups compared. As a result of research results, complex difference between cognitive characteristics of robot vacuum cleaner. Through this, it seems that consumers who have experienced the image of robot vacuum cleaner that have experience and experience in consideration of the production and thinking of the production of the production of production and accidents.

키워드