메타버스의 지각된 특성이 남북교류 필요성 인식에 미치는 영향: 통일부 ˂DMZ˃ 서비스를 중심으로

초록

As the non-face-to-face industry is revitalized, the use of Metaverse is gradually spreading. In the case of South Korea, the Ministry of Unification is the first central department of the administration to operate the Metaverse Platform (DMZ). Therefore, this study investigated how the perceived characteristics of the use of the Metaverse platform affect the perception of the need for South-North Korean exchange through the intention to use. Based on previous studies, independent variables were largely divided into two. First of all, informability, interest, relationship, reliability, and rest were set as factors of Metaverse content characteristics, and internal innovation was included as a factor of user characteristics. The analyses showed that the informality and relationship, which are factors of content characteristics, did not affect the intention to use and interest, reliability and rest had positive effects on the intention to use. It was confirmed that the internal innovation also had a positive effect on the intention to use. Finally, it was found that the intention to use the Metaverse platform had a positive effect on the necessity of South-North Korea exchange. This study is meaningful in that it proposed measures such as user-customized service development to increase the effectiveness of the Metaverse platform operation at the academic and practical level.

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