브랜드 마케팅을 위한 스크린 세이버 디자인 연구 - 유고 나카무라 디자인 중심으로 -

초록

Communications have evolved through the continuous technological development. Today, the digital technology-based communications have accelerated globalization on the basis of the interactions. Thanks to this trend, corporate publicity marketing committed to the global market has become diversified more via the online world with increasingly fierce trends. This study examines screen saver designs that have attracted as one of the new brand marketing strategies on the online market with overflowing information. First, this paper studies the concepts and types of screen savers as a way to understand the implications of screen savers as a marketing means under the digital environment. Second, it also studies the influence of John Maeda and the design characteristics of Yugo Nakamura to understand the design world of Yugo. Third, it links the screen savers with the web to analyze the characteristics of Ecotonoha, Uniqlock, and PlayMUJI of Yugo Nakamura that are facilitated as brand marketing. A search on screen saver designs and a case study of Yugo Nakamura would be a steppingstone to present even newer and more creative design marketing strategy in the online market.

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