유튜브 게임 방송에 나타난 시청자 참여형 콘텐츠의 유형 연구 : <마인크래프트>를 중심으로

초록

This study categorizes viewer-participation content in Youtube game broadcasting into five types and analyzes the identities and relationships between viewers and streamers through the 3P model. The findings are as follows: In the Viewer Created-Streamer Created type, collaborative creations were produced between viewers and streamers. The Viewer Created-Streamer-Broadcasting type enhanced the individual content productivity of viewers and streamers. The Viewer Created-Streamer GamePlay Participation type involved role reversals between viewers and streamers. The Viewer GamePlay-Streamer Created/Broadcasting type strengthened unpredictability through the streamers’ control of information. Lastly, the Viewer GamePlay-Streamer GamePlay type promoted equal participation by relaxing the boundaries of the ‘magic circle'.

키워드