파인과 길모어의 체험 경제 영역이 영화제 방문객의 만족도에 미치는 영향

초록

The present study attempted to apply Pine and Gilmore’s experience economy concepts to the film festival context. A survey of the visitors at the 2009 Pusan International Film Festival was administered to test the influence of the four realms of experience (entertainment, education, esthetics, and escapist) to the visitor satisfaction. Regression analysis revealed the influence of education, esthetics, and escapist experiences to the visitor satisfaction, while entertainment did not significantly influence the visitor satisfaction. However, among the three realms escapist experience influenced the visitor satisfaction negatively. When the visitors were grouped according to the consumption of movies, prior visiting experience, and residence, the regression analysis showed the differences in the visitor satisfaction between/among the groups. On the basis of findings, managerial implications and suggestions for further studies were discussed.

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