인포테인먼트 기반의 어플리케이션을 활용한 문화콘텐츠 활성화 방안 연구 -'경기엔' 문화콘텐츠 어플리케이션을 중심으로-

초록

The advent of Smart Media age is realized due to development and distribution of many Smart media devices. Various Smart devices gave great influence on environment that can use good quality contents beyond restriction on time and space. Thus, cultural content industry also is at the point that requires content industry utilizing Smart media over digital content industry. So the production of cultural content that uses application, the biggest feature of Smart media device, became necessary. This study deducted infotainment design that provides interests to users as the plan for effective activating of cultural content through application, the biggest feature of Smart media device, became necessary. This study deducted infotainment design that provides interests to uses as the plan for effective activating of cultural content through application. When user uses the content based on new and interesting experience, Immersion to content gets increased, leading to loyalty to cultural contents and increasing the value of cultural content application. Thus in this study ‘Gyeonggi Content Agency’s application was analyzed as infotainment’s detailed 3 elements of sensible stimulation(visual fun, dynamic video, sound), cognitive interest(storytelling, interaction, event). Through this the result that each element gives positive influence on cultural content activating plan has been drawn, and the realization of infotainment design that considered each element can become the plan to activate cultural content industry.

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