한국 개봉 흥행 영화 평점이 성과에 미치는 영향 : 일반 이용자와 전문가 평점의 비교

초록

This study raises two research questions. The first question is that are there differences among eight movie rating services in­cluding domestic and foreign? The second one is that what are the effects of eight movie rating services on economic performances of movies in Korea? The results were as follows: firstly, there were a variety of differences among eight movie rating services. More specifically, user scores of movie rating for domestic portals such as Naver and Daum tended to be higher than those of other rating services. Secondly, there were significant correlations among eight movie rating services except the relationship between three pro­fessional ratings and Naver user ratings. Thirdly, five Korean and foreign movie rating services such as Naver, Daum, Watcha, IMDB and Rotten Tomatoes were significant factors in explaining economic performance of Korean movies. Also, three Korean movie rating services such as Naver, Daum and Watcha were significant factors in explaining economic performance of foreign movies. However, professional movie ratings were not meaningful factors for explaining economic performance of both Korean and foreign movies.

키워드