증강현실 어플리케이션 사용자의 참여와 몰입도 증진을 위한 콘텐츠 디자인 연구

초록

At present, when we say that the era of the 4th industrial revolution has come, we are provided with an environment where contents can be used without restriction of place and time. With the revitalization of the content market and the development of mobile contents technology, a new technology called Augmented Reality (AR) has been developed and its importance in the field of smart industry is also increasing. Accordingly, beyond the simple application contents, the key industry in the mobile industry is development of Augmented Reality contents. The development of the Augmented Reality contents depends on how to increase the participation and the immersion of the users continuously. This study aims at analyzing Augmented Reality application content design as a way to improve user participation and engagement in Augmented Reality application, which can enhance user participation and engagement in Augmented Reality application. First, the theoretical content related to user participation and commitment in the design of Augmented Reality, and Augmented Reality contents is examined and the user participation factor and immersion factor of Augmented Reality contents design are derived through theoretical consideration. User participation and immersion factors showed frictionless interaction, presence, spatiality, easy manipulation and smooth transition. Through the proceeding research the derived factors, we selected among the six fields of the Augmented Reality, the Augmented Reality application which is currently attracting attention to the users within the category “AR Apps” of the App Store is selected and the top five applications of the Augmented Reality applications are selected, We selected one case with high immersion and analyzed the Augmented Reality application which has potential of infinite possibility similar to the application. As a result of analysis, common elements in two contents were interaction, spatiality and easy manipulation. In two cases, real feeling and smooth delivery did not appear as perfect elements. The result of this study can understand that the application contents design based on Augmented Reality is composed of the structure that focuses on interaction, spatiality, and easy operations at present. And contents design of future Augmented Reality application is realistic And the need to study the direction to promote smooth delivery.

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