뮤직비디오에 나타난 포스트 모더니티 연구

초록

The 21st century modern visual environment pushes away the epistemology centered on reason and puts 'sensuality' and 'sense' on its place. Especially, public films are one of the fields that rapidly reflect such changes and lead the changes. However, unfortunately, it is difficult to find such efforts that reflect the artistic and aesthetic significance from the public films. This article attempt to explain significance of study of music video. First, we can research 'simulacre' and 'sensation' by studying post-modernism. Such as by Gilles Deleuze and by Jean Baudrillard, Second, we can research post-modernity of music videos. It would be meaningful to analyze the works of Chris Cunningham and Michal Gondry who makes films with the concept of Postmodernism Analyzing music video. based on post-modernism in a superficial manner that includes production method or picture composition, falls into the error of overlooking the director's aesthetics. Understanding the aesthetic of post-modernism, studying its substance, and analyzing the films will make a sacrifice of suggesting a new alternative in studying music video .

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