GUI디자인 구성요소에 따른 인터넷 패션 쇼핑몰 디자인에 관한 연구

초록

As broadband internet network is established throughout the country, the number of customers using internet shopping malls shows an increasing trend So many online stores have entered the marketplace, competing fiercely. In the midst of extreme competition like this, the ability of supplying fast and convenient visual information in the internet shopping mall itself affects as an important deciding factor, in addition to the quality and superiority of the products offered. Graphic User Interface (Gill) offers an interface environment which makes two-way communication between the users and the system throughvarious methods, including navigation, color, icon and typography. The emergence of the GUI with all these advantages has a great importance, by providing the ordinary people the means to use the computer and internet easily and conveniently. The GUI design factors in internet shopping mall not only emphasize the convenience and pleasure of the users, but also take the role of raising the intention to purchase. Especially, the proportion of the fashion products in the online shopping industry shows a constantly increasing trend and high se1ling rate, through price competitiveness, ease of shipping and display of additional product information. So, if the GUI design factors are effectively used and shown in online fashion malls, it may be possible to take an upper ground in the competitive online marketplace and gain highly loyal customers. But, although the design of the internet shopping mall is very important, in web design part there has not been enough professional analyses and reviews conducted about that subject. So, in this study, I intend to analyze the web design of fashion brand online shipping sites selling fashion brand products manufactured on its own, through the GUI design factors. Therefore, the fashion brand shopping site analyz ed in this study successfully got the focus of the customers, and showed the ease of use, by using the GUI design factors plainly and consistently. So, other online fashion malls should review how to strategically use the GUI design factors very thoroughly.

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