화면에서 이미지의 위치 변화에 따른 사용자의 감성 변화 – 삼등분할 법칙(Rule of Third)을 중심으로 -

초록

The position in the composition of a screen in images or photographs is one of the important elements which clearly conveys the intention of an image and emphasizing its theme. In addition, the position, in creating an image, plays a role in conveying a creator`s volition to a viewer by expressing the size of a subject, perspective, light & shade, texture, motion, time, direction, and sentiment, etc through the use of line and form. Particularly, one of the compositions that give a sense of stability the most to people is Rule of Thirds, or Golden Section and these are extensively used in image, photography and design. Though the Rule of Third is being used extensively, in reality, the research on the change in man`s sensibility depending on each position of the Rule of Thirds is still insufficient. Thus, this research work was done on quantification of the difference in sensibility which people feel according to the difference of position in the Rule of Thirds through Semantic Differential Theory. For this purpose, this research conducted a questionnaire survey for a total of 43 subjects on the difference of sensibility through the different position individually by selecting 5 positions in total including 4 vertexes and a central position, etc. The sensitivity-related vocabularies used in this research was divided into 14 super ordinate ones and 62 subordinate ones and this research extracted and applied the five-paired sensitivity vocabularies related to a position, such as `complicated-simple`, `light-heavy`, `static-dynamic`, `positive-negative`, and `convenient-inconvenient`, etc. to the questionnaire. This research results are as follows: First, there appeared a difference in a user`s emotions information subsequent to a change of position on the screen, but there appeared no remarkable difference in standard deviation with the lowest 0.66 and the highest 0.90. Second, the highest preference of emotions subsequent to the image on the screen appeared `simple` at the left top(No.1)position; `heavy, negative, and inconvenient` at the left lower(No.20 position; `light, `positive`, `convenient` at the right lower position and `negative` at the central[No.5]position. Third, particularly, the research subject showed a conflicting change of emotions in `light-heavy`, `static-dynamic`, `positive-negative` and `convenient-inconvenient` at the right lower(No.4) and left lower(No.2)position. Considering such results, the change of a position on the screen was found to have an effect on the change of human sensibility and this writer hopes that this research could be basic data to the understanding and grasping of a consumer`s sensibility they feel through the position of the screen composition in video, photography, and design.

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