창조경제와 여가산업 정책: 사회적 가치 전환 시대의 논리

초록

This article attempted to search new directions of leisure policy and rationals in order to assist thegovernment’s goal. In this article, we first overview social, cultural, and economic backgrounds of leisureenvironment based on the policy reports and research findings on leisure policy and leisure industry. We alsoprovided new paradigm for a policy proposal of leisure industry and directions of leisure industry policy. Asa result, first, significantly and relatively long work-time, illusion of $20,000-GDP, and polarization ofcitizen’s leisure activities caused as barriers of the development of leisure industry. Second, as directions fornew leisure industry policy that seeks creative economy, we proposed 1) pan-national social movement for thedevelopment of leisure culture, 2) changing paradigm into a sound economic environment, 3) life-cycle andleisure trend based political support, and 4) preventing leisure activity polarization. Lastly, we highlightedbuilding a holistic governance system by establishing a control tower that supports all the leisure policies.

키워드