공군 특수 비행팀 블랙이글스 T-50B 항공기 굿즈 패키지 지기 구조 디자인 연구

초록

This study examines the impact of packaging structure design that reflects aircraft form on visual perception and explores its design potential. Aircraft-themed goods relat ed to the Republic of Korea Air Force serve as a point of contact through which the public experiences aviation imagery. However, previous studies have mainly focused on graphic elements, while the role of packaging structur e has been relatively underexplored. Based on the morph ological characteristics and paint schemes of ROKAF air craft, a conventional rectangular structure and aircraft-fo rm-based packaging structures were developed. Simplifie d structural cues derived from the fuselage, nose, and wi ngs were applied, and sketches and mock-ups were used to verify feasibility. A survey with the public was conduc ted to evaluate recognition, structural uniqueness, design interest, and purchase intention. The results show that ai rcraft-form packaging structures received higher evaluati ons than the rectangular structure. The final design com bines the structure with the highest evaluation and the gr aphic elements with positive visual responses. This study suggests that packaging structure can function as a desi gn element that enhances visual recognition and demonst rates the potential of aircraft-form-based packaging desi gn.

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