공기업 구성원의 창조역량이 창의적 조직문화와 창조활동에 미치는 영향 관계에 관한 연구

초록

[Purpose]The purpose of this study is to clarify the relationship between the organizational culture creativity and creative capacity of organizational members. [Methodology]Based on the previous researches, we have defined the creative management, creativity capacity, organizational culture, and creative activity, and set up six hypotheses to see what kind of influence there is between them. The data were collected for public corporations, the reliability and validity of the collected data were examined, and the hypothesis was verified by analysis of the structural equation model. [Findings]We confirmed that the creative capacity of the staff is a positive influence on the creative activity and confirmed that the creative capacity of the executive is a positive influence on the creative activity.Also, in the relationship between organizational culture and creative activity, it is confirmed that organizational culture has a positive effect on creative activity.On the other hand, it was confirmed that the executive creativity variable had a moderating effect. [Implications]Many corporations, including public corporations, need to establish a system and education system that can enhance the creativity of organizational members. The academic implications are to demonstrate that organizational culture has a moderating effect in relation to creative capacity and creative activity of executives. Theoretical and practical implications.

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