무인화 서비스의 사용자경험 향상을 위한 디지털 사이니지 활용방안 연구

초록

In this study, we examined ways to improve the user experience of digital signage in an unmanned service environment to address the problems of digital alienation arising from rapid technological advances and the transition to an untact consumption environment. Through theoretical ontemplation, based on payment technologies, we classified the types of unmanned services into three: Machine Vision, RFID, and QR code. Each type of digital-signage-based consumption process was divided into store entry, product selection, and payment procedure. Also, we investigated the importance of user experience factors such as reliability, accessibility, usability, and attractiveness for each process. The findings show that for the Machine Vision type, accessibility, attractiveness, and reliability were the major factors in each consumption process. As for RFID type, accessibility, attractiveness, and usability were found to be important factors. In the case of QR code type, accessibility, usability, and attractiveness were shown to be essential factors. Based on the results of this study, ongoing research on user experience design will be needed to improve the usability of unmanned services.

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