『슬램덩크』의 트랜스미디어 스토리월드 구축 전략 연구 : <더 퍼스트 슬램덩크>를 중심으로

초록

This study examines the transmedia storyworld building strategies of Slam Dunk, focusing on <The First Slam Dunk>. Released 26 years after the completion of the original manga, the film achieved significant commercial success and extended the lifecycle of the IP, demonstrating the continued expandability of its storyworld. Accordingly, this study analyzes the formation and expansion of the Slam Dunk story- world and explores the mechanisms through which it has evolved across multiple media. The original manga’s ensemble cast and episodic narrative structure enabled con- tinuous expansion through various media forms, including television animation, theat- rical films, and short manga works such as <Pierce> and <Slam Dunk: 10 Days After>. These texts functioned as spin-offs, prequels, and sequels that filled narrative gaps in the original story while also accumulating micro-contents such as original soundtracks. Building upon this foundation, <The First Slam Dunk> further expanded the story- world through three key strategies: (1) constructing multilayered narratives by enrich- ing the backstories of supporting characters, (2) filling narrative gaps in the original text through a shift in narrative perspective, and (3) generating new modes of audi- ence engagement through micro-contents. These strategies successfully integrated long-standing fans and new audiences while demonstrating how legacy animation IPs can sustain and expand their storyworlds through transmedia storytelling.

키워드