효과적인 서비스디자인을 위한 스마트 미디어 활용성 연구

초록

Since the rise of service industry, which is an outstanding characteristic of modern industry, the importance of service design gets higher and accordingly, researches on raising effect of service design are developed actively in design study area. Also, due to the evolution to smart media environment, people show the characteristic of media utilization which has no limitation in time and space with information communication paradigm centered on smart devices. This study intends to proceed a research on the influence of smart application, which is the content in such smart media environment on the realization of effective service design and the utilization thereof. As the method of research, service design blueprint and 8 factors, the major factors of AT-ONE, which are service scape, customer itinerary, physical evidence, touch point, cooperator, supply, demand, experience, were derived in various methodology of service design on the basis of theoretic consideration of smart media and service design, and analyzed the influence of service app on the 8 major factors in the areas of transportation/map, finance, flight, books, travel where service design is vital. As the result, it is prospected that the utilization of smart app will be activated for more effective service design for the future by deriving positive results such as service utilization improvement in service space, escape from time/space restriction of service provision, decrease in trial and error of customers` service use, expansion of service selection range through precedent experience, service exchange through community formation, and easy supply of additional service contents besides major contents of service, etc.

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