중국 SNS 이용자의 상향 비교가 소외에 대한 두려움(FOMO)에 미치는 영향

초록

This study examined the impact of upward social comparison among users of Social Networking Services (SNS) on the fear of social exclusion. In particular, it explored the roles of self-monitoring and self-expression in this relationship and investigated whether such influences differ by gender. To this end, the study targeted Chinese SNS users with a total sample size of 588 individuals. The research findings indicate the following: Firstly, the upward comparison of SNS users had a positive impact on the fear of social exclusion. Secondly, self-monitoring and self-expression exhibited positive mediating effects on the relationship between upward comparison and the fear of social exclusion. Thirdly, the upward comparison of SNS users had a positive impact on the fear of social exclusion through the mediating roles of self-monitoring and self-expression. The study results examining gender differences revealed variations in the impact of upward comparison on the fear of social exclusion between males and females. Overall, females showed a greater impact compared to males, suggesting that females have a higher likelihood of fear of social exclusion. Moreover, males demonstrated a more direct impact of fear of social exclusion through upward comparison compared to females. Males showed a significant mediation effect of self-monitoring on the fear of social exclusion. Females, on the other hand, played a distinct role in the relationship between self-expression, upward comparison, and the fear of social exclusion.

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