소셜 큐레이션 서비스의 인게이지먼트 향상을 위한 마이크로 인터랙션 디자인 방법 연구

초록

Modern IT technology and smart devices have shifted the center of media power from content producers to active participants in social networks. It can be seen through the growth of media platforms such as Facebook, Twitter, YouTube and Netflix, which currently lead the media industry. Therefore, it is time for a change of perspective on the direction of social media development. Social curation services address the fatigue of information on overly vast social media. It is also a more personalized user-friendly SNS. The area is expanding further as it is being combined with a variety of other areas other than traditional social media. However, the user’s environment is becoming more diverse and the demand for user experience is becoming more detailed. Therefore, this study began to develop the user experience to be applied to the social curation service environment. A micro-interaction design was presented as a way to apply interaction of UI that mediated users and services in more detail. And the goal is to present ways to improve the user’s engagement. Therefore, we conducted a prior research survey and analysis. The user experience elements of each stage of social curation service and the characteristic factors of the engagement and micro-interaction were derived. It also established a design system based on prior research. Based on this, the research model was derived. In addition, surveys and analyses of the relationships between each factor were conducted. As a result, the characteristics of the important components differ depending on the user’s behavior at each step by step. In addition, high micro-interaction elements have drawn conclusions that form a higher factor.

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