리메이크를 통한 밀레니얼 팬 유입 분석: 에스파의 "Dreams Come True" 사례 연구

초록

This study explores the impact of the K-pop girl group aespa’s “Dreams Come True,” which is remake content, on attracting millennial generation fans, and examines its connectivity formed through the fan influx pathways. The research method consisted of case study analysis and in-depth interviews. By conducting in-depth interviews with the millennial generation, we established a foundation for the analytical data, discovering that aespa’s “Dreams Come True” evokes memories and nostalgia for this generation and is psychologically connected to S.E.S.’s “Dreams Come True” from the past. As a result, the case study of aespa confirmed that remake content can have a positive impact on attracting fans from specific target groups that are different from the existing fans. Going far beyond making a simple reinterpretation, remake content serves as an important intermediary connecting the past and present, psychologically linking existing fans and new target audiences. This psychological connection suggests that remake content is sustainable and plays a crucial role in expanding fandom. This study demonstrates that remakes can effectively extend the lifespan of past intellectual properties and attract a diverse fan base across generations. It also shows that this strategy can be applied to remakes in various content forms, including music, movies, dramas, animations, and games.

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