아시아 시장 한류콘텐츠 수익성 다각화 사례 연구 - 홍콩, 선전을 중심으로 -

초록

Hong Kong and Shenzen are recognized as strategically importance regions in not only in Asia, but also in the World in number of ways including the culture. Geographic positions of these regions make it easier for it them to play the role of hub for culture businesses in Asia. Hallyu as one of the hottest trends of culture businesses in Asia has been growing fast recently, but it needs carefully considered profit models to grow further in the future. Simple export of content may need to be localized adopting to local audiences of the regions. Recognizing the need of new hallyu model, the study was conducted to examine the monitization models in Hong Kong and Shenzen. A regional television channel, Channel M from Hong Kong and music artist development facility, C-Pop International Training Center were chosen for this study. Channel M is a joint venture television channel between CJ E&M and Fox International Channels in Asia. Channel M is transmitted in single feed as a regional channel to 10 countries in South East Asia. Most of the content in Channel M are produced by number of channels under CJ E&M in Korea while Channel M also creates localized hallyu content targeting fans in the region. C-Pop International Training Center is focused on localization of music business in South China. It hopes to create idol groups in China with K-Pop training systems. C-Pop is working closely with number of companies in China and Korea from casting of talents to distribution of the music content created by idol groups in the process value chain. Hong Kong and Shenzen has potential for playing the role of hallyu portal to China and South East Asia. The case studies of Channel M and C-Pop International could provide meaningful insights which could claim the new monization models of localized hallyu in Asia.

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