가상현실(VR) 서비스 활성화를 위한 숏폼 동영상 콘텐츠 적용 연구

초록

Virtual Reality (VR), which has been in the limelight as a major technology of realistic media today, is expected to be used in various fields, including media, education, games, entertainment, etc., while HMD, being required to realize a greater sense of presence, causes physiological and psychological problems to users of the content, so that there is a need to come up with plans for content development to solve those problems. Therefore, in order to activate a VR video service and solve problems resulting from it, this study aimed to present short-form videos for a short period of time as a solution from the viewpoint of content development. For this, it tried to examine the concept of short-form content, which has recently attracted attention as a trend of video content, in addition to the current status and problems of a VR service to be applied in this study through theoretical consideration and analysis of previous studies. Based on that consideration, it classified the types of short-form video content into a communication-discourse type, a communication-interactive type, a creative-bottom-up type, and lastly a creative-tow- down type and derived factors for evaluation of VR content as follows: a sense of presence, a sense of immersion, and interactivity. According to the survey on the preference of VR factors for each type of short-form video content with 68 adult men and women in their 20s and 30s, it has been confirmed that their preferred VR factors differ depending on the characteristics of each type. Currently, a VR service is developing at a rapid pace, centering on hardware, but various problems, such as fatigue, motion sickness, etc., that occur when users wear the equipment for a long time continue to be raised. Therefore, it is time to quickly develop content that users can enjoy comfortably while making the best use of the characteristics of VR, and, in particular, various studies should continue to be carried out, focusing on content that aligns with the needs of consumers, by analyzing their preferred trends.

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