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한국광고홍보학보
ISSN
P 1738-2475
출판사
한국광고홍보학회
국가
SOUTH KOREA
발행 상태
비활성
데이터베이스 수록 정보
KCI 2009-2025 (17년)
KCI 등재 2006-2026 (21년)
KCI 등재후보 2003-2005 (3년)
전체 4건 중 1번부터 4번까지의 결과를 표시합니다.
2022
Article
Antecedents of the Attitude toward the Athlete Celebrities’ Human Brand Extensions
- 2022-04
- International Journal of Sports Marketing and Sponsorship
- International Marketing Reports
2021
Article
Understanding consumer attitudes in cause-brand alliances in sports: The role of sport entity attitudes
- Joo, Soyoung ;
- Koo, Jakeun ;
- Nichols, Bridget Satinover
- 2021-06
- International Journal of Sports Marketing and Sponsorship
- International Marketing Reports
2019
Article
Sport volunteer service performance, image formation, and service encounters
- Lee, Younghan ;
- Kim, Mi-Lyang ;
- Koo, Jakeun ;
- Won, Hyung-Joong
- 2019-05
- International Journal of Sports Marketing and Sponsorship
- International Marketing Reports
2012
Article
Sporting event personality: Scale development and sponsorship implications
- Lee, H.-S. ;
- Cho, C.-H.
- 2012-10
- International Journal of Sports Marketing and Sponsorship
- International Marketing Reports