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관리회계연구
ISSN
P 1598-978X
출판사
한국관리회계학회
국가
SOUTH KOREA
발행 상태
비활성
데이터베이스 수록 정보
KCI 2009-2025 (17년)
KCI 등재 2008-2026 (19년)
KCI 등재후보 2005-2007 (3년)
전체 4건 중 1번부터 4번까지의 결과를 표시합니다.
2024
Article
Me, like Chanel: Examining antecedents and consequences of consumers’ luxury brand engagement on Instagram
- Choi, Tae Rang ;
- Kwon, Eunseon ;
- Ma, Liang
- 2024-01
- Journal of Current Issues and Research in Advertising
- Taylor and Francis Ltd.
2019
Article
The Role of Source Characteristics and Message Appeals in Public Service Advertising (PSA) Messages: An Application of Fishbein's Expectancy-Value Model and the Match-Up Hypothesis for Anti-Binge-Drinking Campaigns Targeting College Students
- Ahn, Ho-Young (anthony) ;
- Paek, Hye-Jin ;
- Tinkham, Spencer
- 2019-05
- Journal of Current Issues and Research in Advertising
- TAYLOR & FRANCIS LTD
2012
Article
To buy or not to buy: Determinants of socially responsible consumer behavior and consumer reactions to cause-related and boycotting ads
- Paek, Hye-Jin ;
- Nelson, Michelle R.
- 2012-05
- Journal of Current Issues and Research in Advertising
- Taylor and Francis Ltd.
Article
Product, personality or prose? Testing functional matching effects in advertising persuasion
- Paek, Hye-Jin ;
- Choi, Hojoon ;
- Nelson, Michelle R.
- 2012-05
- Journal of Current Issues and Research in Advertising
- Taylor and Francis Ltd.