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박세진
Park, Sejin
ERICA 커뮤니케이션&컬처대학
ERICA 미디어학과
연구분야
- Crisis Communication,
- Social Media,
- Strategic Communication,
- 소셜미디어,
- 위기 커뮤니케이션,
- 전략커뮤니케이션
자료 필터
자료유형
발행연도
2015 ~ 2025
2015 2025
키워드
언어
전체 43건 중 31번부터 40번까지의 결과를 표시합니다.
2019
Article
The influences of relationship quality with external partners and required levels of approval of messaging on crisis preparedness
- Avery, Elizabeth Johnson ;
- Park, Sejin
- 2019-03
- Public Relations Review
- JAI Press
2018
Article
HPV vaccination campaign fear visuals: An eye-tracking study exploring effects of visual attention and type on message informative value, recall, and behavioral intentions
- Avery, Elizabeth Johnson ;
- Park, Sejin
- 2018-09
- Public Relations Review
- JAI Press
Article
Framing the flight MH370 mystery: A content analysis of Malaysian, Chinese, and U.S. media
- Bier, Lindsey M ;
- Park, Sejin ;
- Palenchar, Michael J
- 2018-03
- International Communication Gazette
- SAGE Publications
Article
Effects of Media Channel, Crisis Type and Demographics on Audience Intent to Follow Instructing Information During Crisis
- Park, Sejin ;
- Avery, Elizabeth Johnson
- 2018-03
- Journal of Contingencies and Crisis Management
- Blackwell Publishing Inc.
2017
Article
How U.S. Consumers Respond to Product Placement: Cluster Analysis Based on Cognitive and Attitudinal Responses to Advertising in General
- Ham, Chang-Dae ;
- Park, Jin Seong ;
- Park, Sejin
- 2017-12
- Journalism and Mass Communication Quarterly
- Association for Education in Journalism and Mass Communication
Article
Message Strategies in Military Recruitment Advertising
- Park, Sejin ;
- Shoieb, Zienab ;
- Taylor, Ronald E.
- 2017-07
- Armed Forces and Society
- SAGE Publications
Article
Evaluating the Message Strategy of U.S. Army Advertising: With Focus on Information Needs and Motivational Cues
- Park, Sejin ;
- Lee, Jinhee ;
- Park, Jin Seong
- 2017-03
- Journal of Promotion Management
- Best Business Books
2016
Article
Framing a mystery: Information subsidies and media coverage of Malaysia airlines flight 370
- Park, Sejin ;
- Bier, Lindsey M. ;
- Palenchar, Michael J.
- 2016-11
- Public Relations Review
- JAI Press
Article
Effects of Patriotism and Celebrity Endorsement in Military Advertising
- Park, Sejin ;
- Avery, Elizabeth Johnson
- 2016-09
- Journal of Promotion Management
- Best Business Books
Article
Planning Makes (Closer to) Perfect: Exploring United States’ Local Government Officials’ Evaluations of Crisis Management
- Avery, Elizabeth Johnson ;
- Graham, Melissa ;
- Park, Sejin
- 2016-06
- Journal of Contingencies and Crisis Management
- Blackwell Publishing Inc.