중국 문화콘텐츠 산업의 구조변화와 한국의 대응전략

초록

This study is to suggest the strategy for Korean culture contents industry considering opportunity and treat from the structural change of Chinese culture industry. To develop the strategy, the discussion has centered on foreign market entry mode, localization and business model innovation in digital media environment. The directions of recent change of Chinese culture industry can be summarized as; i) introduction of market system with fair competition, ii) establishment of global network, iii) convergence with other industry for transition from ‘made in China’ into ‘created in China’, and iv) introduction of financing system for culture industry. This could be serious threat on Korean culture content industry, in that, it could weaken the local market competitiveness, profit structure in Chinese market, and the positioning of Korean culture contents in global market. It also could cause the subordination of Korean culture contents industry to abundant Chinese capital flowing into culture industry. The Korean culture contents industry should respond to this structural change, by shifting the market entry mode into ‘cooperative mode’ with strategic alliance with various players in China, which will also improve the localization of content and market-orientation of local operation. Also, the business model innovation by securing the variety of revenue streams from other industry value chains is needed. The government should support this strategic change, helping i) localization of content development, ii) participation in global network of Chinese culture industry, iii)collaboration with Chinese companies in culture industry , and iv) participation in financing system of Chinese culture industry.

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