은유추출기법(ZMET)을 활용한 클래식 음악공연 관람객 공유개념 분석

초록

The purpose of this article is to analyze the associations of classical music performers in Korea and draw a shared conceptual diagram of images related to classical music performances using Gerald Zartman’s metaphor extraction technique (ZMET). Above all, I would like to find the structure inherent in psychology by analyzing metaphorical expressions using visual images through in-depth interviews. To this end, 12 research specimens were selected to make them think about domestic classical music performances and record up to 20 words in order to structure older people in their experiences. As a result, the most frequent associative words were the conductor and orchestra. In the image presentation section, it was found that which conductor and orchestra play are the criteria for performance selection. In the performance planning, it was found that these two items need to be particularly hard-working, and that they are “promotional materials.” Preparation and planning to give incidental fun to visitors to classical music performances such as “Events,” “Goods,” and “SNS” were also prioritized, allowing them to extract sharing concepts through associations.

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